Jessica Dusing Creative

Focus

promotional / advertising / typographic treatment

Problem

Take information/materials that needs to be conveyed through College of Creative Arts and develop them into visually appealing materials that engage with the public and student body.

Solution

The following solutions are materials that are produced for different tasks housed within CCA. These deliverables range from banners, print materials, and digital advertisements. 

Focus

branding / advertising / comic art /
booklet / storyboarding

Problem

Create a promotional that will educate and raise awareness about the new learning management system, Canvas, along with its benefits towards students education
experience. 

Solution

I created a comic booklet, as a way to convey Canvas Learning Management System (LMS). This was applied to multiple applications (tee shirts, digital monitors) and expanded into a Canvas Learning U event open for the public. Three thousand copies of the booklet were distributed to the public, which increased awareness campus-wide. 

Focus

branding / logo design / collaborative/ process-driven

Problem

Work with a team to create a logo and visual identity for the international start-up, The Global Collective (TGC).

Solution

Emphasis was placed on developing a logo that encompasses TGC’s worldwide and collaborative nature. The logo we created was then applied to multiple user interfaces.

Focus

package design / advertising / brand identity

Problem

Create, develop and present a KCup package for Revv Energy, a coffee product for Keurig. This KCup must fit the feel of energy drinks with an amped up mood.

Solution

The Revv KCup result used imagery and color in a way to entice the shopper. The bright scheme stands out on the shelves and leaves the audience with a sense of energy. Imagery such as the lightning bolt and coffee bean reinforce significant themes within the brand.

Focus

branding / environmental design / logo design / packaging design / collaborative

Problem

Architecturally modify an already existing building in Oxford, Ohio and build a full identity and brand for a live/work studio. This is a collaborative project partnered between architects, graphic designers, and interior designers.

Solution

My team and I successfully explored,
created and refined the look and feel of the live/work studio in its entirety. This

included catering towards a 2D artist
audience, making gifts for the residents, implementing signage for the interior of the space, and making modifications to
the already existing architecture.

Focus

music design / photography / flexible branding / illustration

Problem

Make a brand based off of an image mark. Use that mark to develop a brand identity for a business of your choice. 

Solution

The mark I chose for this was called “The Great Grizzly” and the business that I focused on applying this mark to was the music industry. 

Focus

interaction design / branding / web design

Problem

Develop and design website and app user interfaces specific to the attributes of the person. Client details are as follows (age: 16, Time period: 1940s, Location: Minneapolis MN, Interest: collecting porcelain dolls).

Solution

The two attributes that I focused more heavily on for this application included the feminine nature of this young woman, as well as an emphasis on her doll-collection passion. This doll-archive systemization makes it easier for the client to organize and archive information about her porcelain dolls.

Focus

flexible branding / kit of parts / brand identity guide

Problem

Create a “kit of parts” for generating a visual brand/identity for a museum of your choice. Design a system that is capable of generating an open-ended set of variations rather than a fixed solution.

Solution

For the re-branding ofmy museum of choice, “The National Museum of Pasta Foods”, flexibility is found in the variety and versatility of the noodle graphics and typographic treatment of the renewed logo mark.

Focus

infographic / design for social good /
poster design / digital illustration

Problem

Generate a series of infographic posters that raise awareness on a particular issue that’s prevalent in our world today.

Solution

My focus for this project was environmental concerns within our oceans that affect us in our world today. This project reaches out to the organization Save our Shores to compel the audience to take action on this prevalent issue.

Focus

branding / ideation processes / packaging

Problem

Create a logo using a variety of idea
development processes, which includes research, rings of association, sketch iterations, client briefs and persona
collages. Once logo is developed, apply them to a stationary system and package.

Solution

For this project, I chose the word Eule; German for Owl. Through “the rings of association” I had discovered the business connection was a classic cinema theatre. This carried through to the applications applicable to that particular business.